Ha. Youtube is now awash with little videos like this. Breathless YAs waving wands around wondering what on earth JK Rowling is up to.
That woman: she sure can sell her brand...
New Harry Potter project spellbinds cyberspace - Gadgets & Tech, Life & Style - The Independent
So what is it going to be?
An iPad app allowing the user to kill Voldemort and snog Hermione.
No, too easy.
a gigantic Harry Potter theme park to be built inside the M25, providing ten thousand jobs and saving the British economy.
Naaah, it rains too much in Britain.
An HP sequel? The website insists it isn't a new book, but what if she has written a prose poem instead? An epic in the style of Childe Harold all about Harry's children fighting a new dark wizard?
I know, it's a boy band. Inspired by The X Factor JK has put together a great new pop act...
No, definitely not.
Oh, I don't know. I give up. Perhaps it will be a new book, after all. But just not a Harry Potter book - but set in the same world. I can't help but feel that is what JK should be doing right now.
But the smart money is on the theme park. Or the iPad app...